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Don’t Sell The Product – Sell Your Story

Don’t Sell The Product – Sell Your Story


A government office building is stormed by heavily armed men. It's late evening and getting dark. There are a couple of explosions near the office of senior government personnel. This activates the fire alarms and the water sprinklers. No one has any idea of what just happened. There’s chaos everywhere. Every soul in the building is confused, just then one of the bad guys, strong-looking, well-built identifies himself with a few gunshots in the air slowly emerging from behind the smoke and says the building was under siege and all the people have been taken hostage. They must comply or be shot.


The anti–terrorism squad springs into action and ….


I am sure that got your attention. You started visualizing as you read through. That’s the power of stories. We like to listen to stories.


Storytelling is a potent technique to increase your sales. By creating a compelling narrative, you can capture the attention and imagination of your audience. Let me provide you with some valuable tips on how to effectively use storytelling to boost your sales


1. Be Genuine: authenticity matters. : It is crucial to be genuine in your storytelling. People can easily detect insincerity, so make sure your stories are real and reflect your true intentions.


2. Know Your Target Audience: Understand your target audience to create a powerful story. You must know their needs and their desires. Gain clarity on what their challenges are. This will help you position yourself as someone who can address your challenges.


3. Make Them Relatable: Use examples and anecdotes that resonate with the real-life experiences of your target audience. Avoid using complex jargon and instead communicate in simple terms that everyone can understand


4. Emotional Appeal: This is a must-have. Emotions play a significant role in decision-making. Adding elements such as inspiration, excitement, joy, accomplishment, and fulfillment in your story will elevate the psychological state of the person which will finally translate into a sale.


5. Arouse Curiosity: Keep your audience hooked by adding an element of curiosity. Keep them waiting to know more about your brand/product/service. Withhold some information and divulge it at a time when you think it going to have maximum impact. By withholding some information, you can generate anticipation and maintain their interest.


6. Encourage Audience Participation: Invite your audience to share their experiences. Involve them by listening to their story. This makes your approach much more collaborative. This also gives an impression of helping the other person arrive at a decision rather than selling your opinion.


7. CTA(Call to Action): Finally, lead the person to act. This could be anything like helping the person make a purchase or letting them know about the next steps in the process. This is a point when there is some agreement to move forward towards a closure.


Remember, storytelling is a powerful tool that can captivate your audience and drive sales. By following these tips, you can create a compelling narrative that resonates with your target audience and ultimately leads to success.

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